1st♡love

The Place Where Heartbeats Begin: Your First Love Starts Here

“1st♡Love” is a concept café located in the heart of Shinjuku Kabukicho, themed around the sweet and bittersweet feelings of first love. It’s a place where you can relive that heart-fluttering sensation you once felt. Dressed in soft, dreamy outfits accented with mint green ribbons, the girls greet you like a character stepping out from your nostalgic memories. Their school-uniform-inspired pastel costumes evoke both a sense of familiarity and the thrill of a new romance about to bloom.

What makes this café truly special is the way the cast members bring their roles to life. Each girl reminds you of “that one person you used to love”—through shy smiles, playful glances, or moments of natural silence that feel incredibly genuine. It’s as if the memory of first love has been brought back into reality. Rather than just a lively chat, you’ll experience moments where your heart skips a beat in silence. That’s what 1st♡Love is all about.

Another highlight is the delicate sense of distance they maintain with each guest. Neither overly forward nor coldly distant, the girls strike a perfect balance that makes them feel like “someone you can’t stop thinking about.” There’s a mysterious comfort in the air, making even first-time guests feel like they’ve known the place—and the people—for ages.

Wrapped in a Pale Ribbon: Memories of “That Girl”

The girls you meet at 1st♡Love are each a personification of first love. From cute and youthful to elegant and slightly aloof, a wide variety of characters are waiting for you—each one possibly resembling that “ideal girl” tucked away in the corner of your heart. Their looks might strike you at first glance, but it’s their gestures, atmosphere, and sweet demeanor that truly leave a lasting impression.

The outfits deserve special mention. Soft silhouettes paired with mint green accents create a delicate yet comforting ambiance. The color scheme seems to capture that moment right before love begins—the anticipation, the unspoken feelings, the gentle thrill. Their uniforms strike the perfect balance between innocence and a touch of maturity, enhancing each girl’s charm in a way that will make your heart flutter just by looking at them.

The atmosphere inside the café is equally soothing. You might suddenly find yourself thinking, “Ah, this is what love felt like.” The lighting, music, and spatial design are all infused with the essence of first love. Thoughtful touches throughout the café create an emotional space that’s far more than just a place to grab a drink—it’s a setting where your feelings are gently mirrored. Because the environment allows you to interact with the girls from a romantic perspective, time seems to slip away unnoticed.

That Spark from the Past, Now Reignited

At 1st♡Love, the food and drink menu is also crafted to match the theme of “first love.” Think gently sweet-and-sour berry desserts or pale pink sodas—items that look and feel like love itself. Even the presentation and dishware are thoughtfully selected, making every plate photo-worthy and heart-stirring. Alcohol is available too, allowing even grown-up visitors to enjoy this space as a “reunion with their first love.”

The café’s welcoming atmosphere makes it easy to drop in alone or as a couple. Whether you’re coming in for a quiet drink or hoping for a meaningful chat, the layout and menu are designed to help spark conversations naturally. What truly sets the café apart is how it lets guests be themselves, creating a space of comfort that keeps many customers coming back. This open environment has earned the café love and support from a wide range of people.

And finally, we must talk about the confidence they have in their looks—this café is where “every face is a winner.” Each girl brings together exceptional looks with expressive charm, creating the kind of presence that makes you say, “If she had been in my class, I’d have definitely fallen for her.” Here at 1st♡Love, those youthful crushes become real encounters.

Pricing System

・Unlimited karaoke singing
・First-time visitors: 60 minutes all-you-can-drink – ¥1,980

・Early Bird Discount (available from 5:00 PM to 11:00 PM)
　60-minute charge – ¥1,000 + one order required
・Alcoholic drinks – ¥1,000
・Non-alcoholic drinks – ¥800 (excluding tax/service charge)

・All-time all-you-can-drink 60 minutes – ¥3,000 (excluding tax/service charge)
　30-minute extension – ¥1,500 (excluding tax/service charge)

・Additional TAX 10%
・Service charge 10%
・Credit card payment +10%

Shop Information