MimiMaid

The Stage for Dreams: The Birth of Shinjuku MimiMaid

A brand-new spot has emerged in the streets of Shinjuku, and its name is “MimiMaid.” This school-themed maid concept café became a hot topic from its pre-opening in November 2024 and officially opened in March as one of the most anticipated new venues.

The defining feature of MimiMaid is that it isn’t just another maid café—it is built on the setting of a “school.” The cast working here are young women with dreams of becoming idols or influencers in the future. Through their service, they polish their potential while bringing energy and sparkle to the guests. Their earnest attitude evokes moments that are reminiscent of youth itself. Guests are welcomed in the role of “students,” while the cast interact as “schoolmates,” naturally creating a sense of closeness.

The dedication to their uniforms is also not to be overlooked. The renowned costume brand “mi-mi,” which has designed numerous idol outfits, is fully producing the project. The maid uniforms, balancing stylish design with cuteness, are a must-see. Decorated with frills and ribbons, they highlight the cast like stage costumes for idols. As the designs change with each season, every visit brings fresh excitement and charm.

With an average budget starting around 3,000 yen, it’s also easy to drop by casually. Whether you’re a regular who has already visited every concept café in Shinjuku or someone new who’s just curious, this is the perfect place for both. As a new stage brightening up Shinjuku’s nightlife, MimiMaid is quickly establishing its presence.

The Magic of Costumes Brought to Life by mi-mi

Perhaps the biggest feature of MimiMaid is the full collaboration with the costume brand “mi-mi.” Having created countless idol outfits, the brand’s meticulously calculated designs go beyond mere cuteness and play the role of bringing out the cast’s full appeal.

For example, even the placement of the frills is carefully designed so that they look beautiful from every angle when moving, while the sway of the cuffs and skirt add flair. Just like idols shining under stage lights, the MimiMaid cast glows under the lights of the café. The seasonal costume changes, unique to this brand’s playful spirit, add further charm: soft tones reminiscent of cherry blossoms in spring, refreshing marine styles in summer, classic checks in autumn, and warm colors in winter. Each visit allows guests to experience the seasons firsthand.

These costume changes also serve as motivation for the cast, reminding them that they are “standing on a stage.” They share their looks on social media, using the experience as a step closer to their dreams. For customers, supporting that journey is an immense joy. The delight of “watching your favorite grow” can be experienced here in real time.

It’s not just about wearing a costume—it’s about donning an “outfit to achieve their dreams.” Both the cast and the guests share a “page of youth” through these uniforms, which is what makes MimiMaid so meaningful.

The Sparkle of Youth Expanding in Shinjuku

MimiMaid is a concept café with “youth” as its central keyword. Each cast member holds a dream and continues to run toward it. Their dedication inspires and moves the guests who come to see them. More than simple service, MimiMaid offers a space where you can closely witness their challenges for the future, and that is its greatest charm.

The interior is decorated along the “school” theme, so when you take a seat, it feels as though you are in a classroom. Interactions with the cast are framed with terms like “attending class” or “lessons,” giving a role-playing-like enjoyment. This attention to detail in world-building deepens immersion with every visit.

Furthermore, its location in Shinjuku is a major strength. With excellent access and evening hours, it’s easy to stop by after work or during a short break on your day off. Spending time with the cast helps you forget daily fatigue and refresh your mood.

Even for those who say, “I’ve been to almost every concept café in Shinjuku,” MimiMaid offers a breath of fresh air. Its original worldview, the dedication of the cast, and the brilliance of mi-mi’s costumes come together to create moments of youth that can only be found here.

Pricing System

・Charge per hour: 900 yen
・Soft drinks: 700 yen
・Alcohol: 900 yen

・All-you-can-drink (1 hour): 2,500 yen

・Cast drink: 1,000 yen
・Cheki (instant photo): 1,500 yen
・Homework Cheki: 2,000 yen

Shop Information