The image is from the official X account.
Have you heard of “And Tale” in Kabukicho?
I’ve heard of it! It’s the animal ear maid concept café, right?
I heard the producer is Ruka Kurumagi, a current idol. Apparently, she has tons of followers on Instagram and X.
Since she designed it, the interior must be super cute, right? Plus, the uniforms are made in collaboration with the apparel brand “anonenone,” so they’re a huge topic. I really want to visit!
Be Enchanted by Animal Ear Maids: A Flood of Cuteness
Appearing in Shinjuku’s Kabukicho, the “And Tale” concept café combines classic maid themes with animal elements to create a dreamlike space. Opened in April 2023, this café is brimming with unique charm. Created by Ruka Kurumagi, a current idol and influencer, the space is filled with a level of cuteness that transcends description—its purity of adorableness exceeds 120%!
As soon as you step inside, it feels like entering a theme park. Cute maids with fluffy animal ears warmly welcome you with radiant smiles that make you want to exclaim, “Adorable!” The entire interior exudes a whimsical and vibrant atmosphere, making your heart melt in an instant.
One of And Tale’s key attractions is its producer, Ruka Kurumagi, who boasts over 30,000 followers on X and 70,000 followers on Instagram. As someone who thrives in the idol industry, her vision has created a space that balances trendy design with unparalleled charm. The attention to detail in the decorations and atmosphere reflects her passion for all things cute, with every corner being photo-worthy. The carefully selected cast members also embody her dedication, delivering impeccable hospitality and performances.
Custom Uniforms × Animal Ear Magic for Maximum Appeal
One standout feature of And Tale is the custom-designed uniforms worn by the maids. Created in collaboration with the popular apparel brand “anonenone,” the uniforms are designed to accentuate each girl’s cuteness to the fullest.
Adding to the charm are the fluffy animal ears—an irresistible magical touch! Seeing the maids in these adorable outfits makes you feel an overwhelming urge to cherish them. The synergy between their warm smiles and the animal ear aesthetics creates an atmosphere of pure comfort and joy, captivating everyone in the room.
Experience the Ultimate in Cuteness at And Tale
And Tale has earned enthusiastic support not only from male visitors but also from women. This is thanks to producer Ruka Kurumagi’s vision of empowering girls to feel “even cuter.” The uniform designs, décor, and the charming cast perfectly embody the aspirations of modern girls.
Whether you dream of “becoming cuter” or “working in a place like this,” And Tale brings those desires to life while providing a joyful and engaging space for all who visit.
Located in Shinjuku’s Kabukicho, And Tale is a next-generation concept café where classic maid themes meet adorable animal motifs. From idol-produced interiors to custom uniforms and a handpicked cast, every element is dedicated to achieving the ultimate in cuteness.
Spending time with the animal ear maids will surely create unforgettable memories. Surrounded by overwhelming charm, you’ll find joy and relaxation like never before. Come and experience the world of cuteness and heartfelt “babumi” at And Tale!
Pricing System
・All-you-can-drink for 30 minutes
Men: 1,500 yen
Women: 1,000 yen
*The all-you-can-drink price includes the table charge.
・Table charge only for 30 minutes
500 yen (One drink order is required per table charge.)
・Maid Drink: ¥1,000
・Maid Shot: ¥1,300
・Signed Cheki (Polaroid): ¥1,000
・Illustrated Cheki: ¥2,000
・Oshi (Favorite) Set: ¥2,000
Decorated Original Cocktail + Signed Cheki
・Kami-Oshi (Ultimate Favorite) Set: ¥3,300
Toast with a Maid using a Decorated Original Cocktail + Signed Cheki
Store Information
| Store Name | And Tale |
| Address | 7th Floor, Dai-3 Hirasawa Building, 2-46-7 Kabukicho, Shinjuku-ku, Tokyo |
| Access | 4-minute walk from Shinjuku Station View Access Map |
| Business Hours | 18:00 – 24:00 |
| Regular Holidays | Please contact the store |
| Pricing | From 2,000 yen |
| Payment Methods | |
| Seating Capacity | |
| Reservations | |
| Group Use | |
| Wi-Fi | Available |
| Official Website | |
| Official Social Media | X https://x.com/andtale_maid https://www.instagram.com/andtale_maid/ |
I couldn’t stop saying “cute” the entire time. The uniforms were so adorable too! You can see all the effort in the collaboration with “anonenone,” even in the smallest details.
Wasn’t the interior design incredibly cute too? It was fluffy and sparkly everywhere, with photo spots no matter where you looked! I ended up taking so many pictures.
