Maid Café Pure Heart

The Warm Atmosphere Unique to “Pure Heart”

Located just a short walk from Himeji Station, the maid café “Pure Heart” has been beloved by the community for over 12 years. One of the reasons for its long-standing popularity is the bright and welcoming atmosphere that fills the shop. The maids are not only cute but also approachable and natural in their manner, making it easy even for first-time visitors to relax. While many regulars frequent the café, you’ll also find solo visitors and tourists, creating a diverse customer base.

The interior is centered around a U-shaped counter. The main counter has 20 seats, with an additional small counter of 3 seats and one table for two. At Pure Heart, maids rotate every 3–5 minutes, allowing guests to talk with several staff members rather than staying with only one person the entire time. Because you can enjoy conversations with maids who each have their own charm, many guests look forward to discovering “Who will I meet today?” every time they visit.

A Menu Filled with Variety and a System That Enhances the Fun

Pure Heart’s menu is reasonably priced and easy for first-time guests to order from. In addition to their classic doodle omurice, they offer familiar bar-style dishes such as fried octopus, edamame, and grilled chicken skewers. The quality of the food makes it a place you may want to visit simply for a meal. Their sweets, including cakes and parfaits, provide enjoyable options for groups as well.

The drink menu is especially extensive, with over 30 types of soft drinks alone. Alongside staples like coffee and tea, there are plenty of juices, making the café comfortable even for those who do not drink alcohol. For those who do, the selection is broad—beer, cocktails, wine, and champagne—making it a convenient spot for a light drink or as a second or third stop of the night. Many guests seem to use it in that way.

Cheki photo sessions are also popular, especially among those who want to take home a memorable keepsake. At Pure Heart, the maids add doodles or illustrations to the cheki at no extra cost. Many of the maids enjoy drawing, so the added artwork often becomes part of the fun.

The Charm of the Cast Who Shape Pure Heart

The cast members at Pure Heart include those who applied because they wanted to wear the maid outfits they had always admired, those who love cute idol-style fashion, and those whose interest in cosplay led them to the job. Their motivations vary, but all of them work with a genuine love for what they do. Rather than a forced style of service, their natural personalities come through, creating a friendly and approachable atmosphere.

The staff are primarily in their early twenties, and whether energetic and lively, calm and soft-spoken, or gentle in their smiles, they are consistently warm and easy to talk to. Their communication style is not overly pushy; instead, they gauge each guest’s comfort level, making the café a pleasant choice for those who want to relax at their own pace. For anyone seeking a place to unwind, this café is especially worth recommending.

Pricing System

・One-drink minimum order
Cover charge 60 minutes: Weekdays 660 yen (tax included)
　　　　　　　　　Weekends & holidays 770 yen (tax included)

・Reservations for specific maids available　Doodle Omurice 1,480 yen
・Maid’s Whimsical Pure Set Meal 1,480 yen
・Karaoke (1 song) 330 yen
・Karaoke Battle 660 yen

Shop Information