We will introduce carefully selected concept cafés in Shinjuku Kabukicho, ranked in order of recommendation.
This ranking focuses on places with well-designed interiors fitting each theme and cafés with rich and varied menus. We hope you find it useful!
Updated on 2025/11/20
Shinjuku — The Heart of Tokyo
Shinjuku is a major downtown area in central Tokyo, known for its skyscrapers, commercial facilities, and vibrant entertainment district. Within Shinjuku lies Kabukicho, a famous nightlife district full of glittering neon and entertainment. From karaoke and izakaya pubs to cabaret clubs, the area offers countless activities and is bustling 24 hours a day. It attracts young people and tourists who stay out late, making it a symbolic place for Japan’s nighttime culture.
Although Shinjuku is well known for its nightlife, the Kabukicho area in particular is home to a large number of concept cafés. Here we provide detailed information on selected cafés, including their systems, themes, and even staff uniforms. Whether you are new to concept cafés, visiting Shinjuku’s cafés for the first time, or searching for a new spot to try, this guide will be helpful.
– Ranking –
Here is a ranking of concept cafés featuring a wide range of themes and genres!
10th Place — Tenshi no Pien
“Tenshi no Pien” is a concept café in Kabukicho themed around angels and “pien” (cute sadness). Its bright white-and-gold interior and angel-wing photo spots create an Instagram-worthy atmosphere, while the staff in original costumes bring the heavenly theme to life.
9th Place — Emily with Paper moon Coupon
A café bar in Shinjuku Kabukicho featuring cat-ear uniforms. Produced by “Chanmomo,” the space is designed around a dreamy moonlit world, offering photo spots and original drinks. It’s a welcoming environment even for first-time visitors to concept cafés.
8th Place — Ou to Akuma (King and Devil) Coupon
A concept café that opened on June 1, 2024 in front of Toho Cinemas Shinjuku. Cute “little devils” dressed in original costumes welcome guests as “kings,” providing a luxurious and immersive fantasy experience that can be enjoyed day or night.
7th Place — Home Café Cinderella Story Coupon
A concept café in Kabukicho blending fairy-tale motifs with idol culture. Staff dressed like princesses heading to a ball provide warm hospitality. With lounge sofas and a relaxed atmosphere, it’s a place you’ll want to return to again and again — leaving a “glass slipper” in your heart as a comforting home-like refuge.
6th Place — IDOLilith Coupon
A concept café in Shinjuku Kabukicho where guests can enjoy a gothic × pop fantasy world. Angelic yet devilish staff provide an enchanting stage-like experience, letting visitors escape reality for a dreamlike moment.
5th Place — Kamidokoro Fortune Coupon
Kamidokoro Fortune is a fantastical concept café in Shinjuku Kabukicho that welcomes travelers. In a dark, otherworldly interior, gentle maids provide warm hospitality. With reasonable prices and a wide all-you-can-drink menu, even first-time visitors can relax and enjoy a soothing experience with peace of mind.
4th Place — Magical Rank Up
“Magical Rank Up” is a new-style concept café themed around adventures in another world. Guests are welcomed as “adventurers” or “heroes,” while the staff play the role of mages who wield offensive and healing magic, bringing this fantasy setting to life.
The café features a level system: the more the adventurers play, the more benefits they receive, and as the staff “level up,” they can class change or rank up. In addition to the cute original costumes, new rank-up outfits are also in the works. With vote-based events and other participatory projects, it’s a charming place where you can have fun while supporting and watching your favorite cast members grow.
3rd Place — Bisquedoll
Located in the heart of Kabukicho, Bisquedoll is a unique concept café themed around dress-up dolls. Produced by the well-known cosplayer “Chirol-chan,” it blends the appeal of cosplay with the charm of a café. Guests can immerse themselves in the world of bisque dolls and dress their own “favorite doll” in the outfits they like.
Chirol-chan, the owner of Bisquedoll, is a veteran cosplayer with over 10 years of experience. Her passion can be felt in every detail of the interior, which creates an atmosphere like stepping into another world. From the decorations to the furnishings, everything is carefully curated to draw guests into an extraordinary experience.
2nd Place — Lalice
Lalice, which held its pre-opening in April 2023, is a magical place that turns ordinary days into something special. This concept café is built on the theme of “celebrating not-so-special days with drinks,” offering a one-of-a-kind charm you won’t find anywhere else.
Located along Shokuan-dori, just a short walk from the traffic light at Kiou Shrine, Lalice is a spot where you can really feel the energy of the area. It condenses the essence of kawaii and “jirai-kei” aesthetic to an intense 3159%, creating a dreamlike time with alcohol and atmosphere. Your everyday life is instantly turned into something dramatic, filling each day with excitement and a racing heartbeat.
1st Place — Maimai Devil Coupon
Opened in June 2021 and produced by popular influencer Sakibon, Maimai Devil is a concept café themed around “jirai-kei × mass-produced idol style.” Since opening, its popularity has only continued to grow, drawing customers from all over Japan and becoming a widely loved destination.
Many of the staff are current or former idols, gravure idols, and other influencers, and the total number of followers across their social media accounts exceeds 2 million. With glowing reviews and word of mouth, it has become a truly famous name in the concept café world, widely recognized as one of the top-class spots in the industry.
We’ve carefully selected many concept cafés in the Shinjuku and Kabukicho area and ranked them for you. Be sure to visit any café that catches your eye ♡
Other Recommended Spots in Shinjuku
Cie♡Curi (Shie Kuri) Coupon
Cie♡Curi is an “ero-kawaii nurse” concept café produced by actress nami that opened in Kabukicho in August 2024. Nurses in pastel-colored original uniforms soothe your heart and body with a mix of cuteness and sexiness, creating a “nurse station” where you can leave everyday life behind.
Star Children Coupon
Star Children is a concept café located in the basement of the “I ♡ Kabukicho” building in Shinjuku Kabukicho, themed around a starry sky. Staff in deep-blue uniforms welcome you like twinkling star children, offering a special space where you can forget the city’s noise and gently unwind your mind and body.
Magical Girl Hunt Story Coupon
magica Magical Girl Hunt Story is a concept café that opened in Kabukicho in September 2024, blending the adventurous spirit of RPGs with the world of magical girls. With an interior that looks like a game stage and staff in distinctive costumes, guests are welcomed as the protagonists of the story and can enjoy a special experience that crosses the boundary between reality and fantasy.
Utopia Coupon
Located just 30 seconds on foot from Shinjuku Station’s East Exit, 【Store name】 is a concept café where everyone from students to working adults can drop by casually. With stylish, calming interiors and a cozy atmosphere, it’s the perfect place for anyone who feels “concept cafés seem a bit intimidating,” offering a spot where you can take a relaxing break in your everyday life.
Board Game Concept Café BRETT BURG Coupon
This concept café in Shinjuku Kabukicho offers over 500 different kinds of board games. In a gothic & fantasy space where staff dressed like chess pieces welcome you, you can enjoy serious matches with friends or casual conversation with the staff. It’s a “board game kingdom” where even complete beginners can feel comfortable and have fun.
